We started with a quieter answer.

Born Bare started in the small hours, the way most useful things do. The fussing, the heaviness against the skin, the suspicion that the nappy itself was getting in the way.

We’d tried everything — the supermarket brands, the eco brands, the boutique brands. They were all close. None were quite right. So we set out to make the one we wished we’d had: bamboo-soft, free of the things skin shouldn’t meet, quiet against the environment we’d hand our children one day.

One product. Done exceptionally well.

That’s the whole brief. No range, no fragrance line, no pivot. Just the nappy, made the way we always wanted it to be made, sent in brown paper to your door.