Coming soon · Kickstarter

Nine ways to be among the first.

From a single trial pack to five years of better nights, every tier opens the same door — founder pricing, hand-numbered Founding Family status, and a quieter way of doing this.

Pricing is indicative · locked in on Kickstarter launch day

Early bird

Tier 01Save 25%

The Friend

A first taste.

£15£20

One trial pack (8 nappies)
Welcome card and brand story
Pre-launch updates

Early bird

Tier 02Save 35%

The Early Bird

A month of better nights.

£39£60

One month's supply (size of your choice)
Kraft gift packaging
Welcome card

Tier 03Save 58%

The Believer

Three quiet months.

£75£180

Three months' supply
Choose your sizes as baby grows
Free UK delivery

Tier 04Save 61%

The Family

Six months, sorted.

£140£360

Six months' supply
Flexible sizing across the period
Free UK delivery
Early access to new products

The Founding Family

A year of sleep.

£225£720

One year's supply
Flexible sizing across the year
Founding Family certificate, hand-numbered
Free UK delivery for life
Permanent 15% loyalty discount

Tier 06Save 71%

The Twin Pack

Two years, two babies.

£420£1440

Two years' supply — for twins or two children
Flexible sizing throughout
Founding Family certificate
Free UK delivery for life
Permanent 15% loyalty discount

Limited

Tier 07Save 48%

The Founding Circle

A year, plus a seat at the table.

£495£950

One year's supply
Quarterly product roadmap calls with the founders
Hand-written thank you from the team
Free UK delivery for life
Permanent 20% loyalty discount

Limited

Tier 08Save 60%

The Patron

Two years, with our gratitude.

£950£2400

Two years' supply
Your name on the wall at our HQ
Annual studio visit
Founders' direct line
Permanent 25% loyalty discount

Very limited

Tier 09Save 63%

The Inheritance

Five years of nights.

£1800£4800

Five years' supply — across one or more children
Founders' direct line
Lifetime Founding Family status
Two annual studio visits
Custom bespoke gift on each birthday

How it works

Join the waitlist

Tell us which tier interests you. We’ll let you know the moment Kickstarter goes live, before anyone else.

Pledge on launch day

Founder pricing is held for waitlist members for the first 48 hours. Pledge through Kickstarter as normal.

Receive your nappies

First shipments go out in the spring. Subscriptions begin afterwards for those who want ongoing supply.

Want the general waitlist instead?

No tier preference yet? Drop your email and we’ll send one gentle note when we go live.